Yep. You read that right.
Better on Draft, the craft beer podcast and blog, is participating in Dry January in 2020.
All podcasts, guest features, and, most, website content will be centered on non alcoholic options for the entire month.
While this is not a mandatory decree for all hosts and bloggers, Ken Konarzewski, founder of Better on Draft LLC. is taking it seriously himself and pledging to not drink during January. The idea stemmed from two movements – Sober October and Dry January.
Sober October was made popular by Joe Rogan and his podcast, The Joe Rogan Experience. He encouraged people to take October off from drinking in order to feel better about themselves and reap the health benefits that came with it. Plenty of people have taken on the challenge and failed, while others have been successful.
October is a busy month for Better on Draft. We have co-hosted a beer festival the past two years in early October at Jimmy Johns Field in Utica. We also enjoy attending and pouring beers at the Detroit Fall Beer Festival in Eastern Market at the end of the month. While it would definitely be a challenge, it would not be conducive to the brand of Better on Draft.
Instead, Ken looked to the English with Dry January. It is the same premise as Sober October, but piggybacks off of New Years Resolutions and attempting to develop better habits for the new year. It has become more and more popular in the last five years, as more and more people outside of England have accepted the challenge.
There will be three podcasts this month, again all focused on non alcoholic options for those either participating in Dry January or for those looking for other options to beer. Check out our guests and topics.
- Friday, January 10 – Jason LaValla of Casamara Club
- Friday, January 17 – Shannon Long of Brew Export and Jack Zetouna of Zetouna Liquor to chat about NA beers
- Friday, January 31 – Eric Elliot of Reputation Beverage Co.
Website content will be focused on non alcoholic options. Stay tuned for reviews and features of local and national offerings to try out.
Cheers!
