Sound the bells!

Bell’s Brewery has finally listened to me!

In order to have their customer base stop drinking Oberon, Bell’s came out with Double Two Hearted at the end of the summer.

My journey to obtain this beer was a rocky one. It all started at a local bottle shop when I spotted the store’s allotment. Excited to finally see Double Two Hearted in person, I took out my phone to take a picture of it. An employee of the store, “Joe”, shooed me away like a pesky fly and told me to stop taking pictures. He peppered me with questions about where I was going to share the picture, who I was going to send it to because he “didn’t want the hype” that came with the beer. I told him, politely, to get over himself; it’s beer. I bought the allotment per customer, two bottles, unsure if I was going to secure anymore, and left.

It was a different story at a large grocery store chain. The beer was not out in the open, so I had to learn who to ask for to retrieve it from the back. I was limited to six times the amount that the small bottle shop allotted, and was told by the head of the beer and wine department to tell all my friends because he “wanted it gone as soon as possible.”

Related: Freakin’ Flights – American IPAs (2018)

The amount of hype surrounding this beer was insane. Would it measure up?

At first sight, the packaging and label resembles Two Hearted Ale, yet is darker without the greenish hue which made the orange pop more. The style of the beer is a Double IPA, which was alluded to with the second fish on the package.

The ABV of Double Two Hearted is 11%, which is a little over 1.5 times Two Hearted’s 7%. The brewers used two and a half times the amount of Centennial Hops as the original recipe. Ultimately, a Double IPA is merely a novelty beer and does not necessarily mean the beer is going to be double in nature to the original counterpart.

When I poured the beer into a pint glass, it had more of a bronze hue which was a little different than the traditional amber color Two Hearted fans know and love.

The first sip was surprisingly smooth for a Double IPA. There was an overpowering hop presence that turned bitter before finishing with a short but sweet malty backbone. I was disappointed by the loss of grapefruit and floral aromatics/taste that Two Hearted is known for. These complex notes were replaced by a powerful piney taste. As noted above, the ABV is 11%, so despite being smooth, this beer packs a punch as you continue to enjoy it.

Overall, I felt let down by Double Two Hearted. The hype surrounding a beer that bragged about having “everything you love about our classic Two Hearted Ale … now in a double IPA” didn’t deliver. It’s a solid beer, don’t get me wrong, but it didn’t wow me or blow my mind like I thought it would. I think Two Hearted deserves better. I am curious about what the Light Hearted Ale, a sessionable version of Two Hearted, due out in early 2020 will taste like and do for the Bell’s brand.

Did you get your hands on Double Two Hearted Ale? Did it meet or surpass your expectations or leave you disappointed like me?


P.S. What’s up with Bell’s calling out Puerto Rico not to litter on the back of their bottle?

P.P.S. Shout out to Jane Doe from the comments section that said that all bottles and cans for sale in Puerto Rico must state a variation of “Puerto Rico Do Not Litter” due to the large amount of trash on their beaches. If someone is able to find actual legal language, please send it my way – beerded.ed.betterondraft@gmail.com.

P.P.S. Part 2: Shout out to G in the comments for providing the legal language I was looking for. According to Puerto Rico law, ?Any person who distills, rectifies, manufactures, bottles or cans, introduces, or imports spirits or alcoholic beverages to Puerto Rico shall have the obligation to affix on every container a label or sticker previously approved by the Secretary. The information on said label or sticker may be painted, engraved, printed in an easily legible type, engraved, or lithographed on the bottles or containers. Said label or sticker, except when the dispensation provided in § 32484 of this title applies, shall have the following information: … (4) Beer containers shall bear in any of their labels, in a clear and visible manner, the phrase “Proteja el ambiente, no la tire” (“Protect the environment, do not litter”) or a similar phrase expressing this concept. The information above may appear on the label either in English or Spanish.”

Disclaimer: Ed purchased this beer for this review.


Ed Norton

Edwin "Ed" Norton was first introduced to craft beer when his designated fraternity Big Brother Vince asked him if he knew anything about the topic. Ed admitted his ignorance and the rest is history as Ed and Vince would split six-packs of craft beers each week during Ed's probationary status. Ed is now a craft beer enthusiast who is always on the lookout for a beer he has not tried when bottle shopping or drinking at breweries and bars. In addition to drinking beer, this livelong Michigan resident enjoys a bunch of hobbies that he doubts you really care about, other than drinking beer and sounding off about it.


Jane Doe · September 20, 2019 at 11:42 am

Puerto Rico requires by law in all caps on any beer sold there “PUERTO RICO DO NOT LITTER.”


    Ed Norton · September 24, 2019 at 9:29 pm

    Thanks for the info, Jane Doe. See my P.P.S. on the blog post for an update to my P.S.

Jordan · October 4, 2019 at 11:21 pm

It’s better on draft.


    Ed Norton · October 6, 2019 at 3:37 pm

    From what we’re hearing, you may be on to something. Thanks for reading! Cheers!

bcarney · October 17, 2019 at 4:04 pm

I wasn’t able to find any in my area (must of blinked at the wrong time) but a buddy of mine brought two bottles over last night. I find Two Hearted good, but that Double Two Hearted was *great*. Now I’m really regretting not securing some!


    Ed Norton · March 10, 2020 at 11:09 pm

    Thanks for the legal language! You’re the real G.

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