Craft Beer News (01/13/23) – BrewDog & New Belgium Marketing Blunders

CRAFT BEER PODCAST NEWS EPISODE!
This weeks news brings up a few topics including the launch of zero proof cocktails from Dan, the Laverne and Shirley bottling line being sold by Nick, BrewDog in a marketing disaster by Rob, Dani talks about Fat Tire no longer being an Amber Ale, and Ken talks about price stabilization within the industry and gives an insight into the industry with helping the other hosts understand what a loss leader is. All this and more this weeks news episode

Ken’s Topic – Untappd: Draft and Bottle Prices +3% On-Premise; Aluminum Can Prices Stabilizing – https://www.brewbound.com/news/untappd-draft-and-bottle-prices-3-on-premise-aluminum-can-prices-stabilizing
Dan’s Article – Molson Coors Launches Zero-Proof Cocktail – https://www.brewbound.com/news/molson-coors-launches-zero-proof-cocktail
Dani’s Article – Running Flat — New Belgium’s Iconic Fat Tire Gets Full Makeover After Sales Tumble – https://www.goodbeerhunting.com/sightlines/2023/1/12/new-belgium-fat-tire-gets-full-makeover-after-sales-tumble
Rob’s Article – BrewDog CEO Pays Out Approx $575K After Falsely Promoting “Solid Gold” Cans – https://nowthisnews.com/news/brewdog-ceo-pays-out-approx-575k-after-falsely-promoting-solid-gold-cans
Nick’s Article – Milwaukee’s Lakefront Brewery ditches bottles for cans – https://www.fox6now.com/news/milwaukees-lakefront-brewery-ditches-bottles

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