Despite popular belief, Oktoberfest is over! Fall is here! Welcome to October’s New Michigan Beer Labels!

All of the beer labels featured here are available for the public to view on the Alcohol and Tobacco Tax and Trade Bureau (TTB) website. You can spend your time figuring it out or you can check out our monthly highlights. Check out past posts here.

It should be noted that TTB approved labels are not guaranteed to be on shelves in the immediate future or even at all. Breweries need to have labels ready if they decide a beer is a go for packaging and distribution. There may be a multitude of reasons to release a product or not. The purpose of this post is to start a conversation about what is potentially on the horizon in the Michigan beer scene.

This month’s highlights include labels from Austin Brothers Beer Co, Bell’s Brewery, Dark Horse Brewing Company,  Ferndale Project, Founders Brewing Co, Griffin Claw Brewing Company, Jolly Pumpkin Artisan Ales, Kuhnhenn Brewing Company, Lansing Brewing Company, Odd Side Ales, Old Nation Brewing Co, River St. Joe, Short’s Brewing Company, and Starr Craft Brewery.

October’s featured label is FPA (Farmhouse Pale Ale) from River St. Joe in Buchanan. There were a handful of labels from RSJ to come through this month, so we decided to feature their flagship beer!

Which label is your favorite?




Ed Norton

Edwin "Ed" Norton was first introduced to craft beer when his designated fraternity Big Brother Vince asked him if he knew anything about the topic. Ed admitted his ignorance and the rest is history as Ed and Vince would split six-packs of craft beers each week during Ed's probationary status. Ed is now a craft beer enthusiast who is always on the lookout for a beer he has not tried when bottle shopping or drinking at breweries and bars. In addition to drinking beer, this livelong Michigan resident enjoys a bunch of hobbies that he doubts you really care about, other than drinking beer and sounding off about it.

1 Comment

New Michigan Beer Labels (November 2022) - Better On Draft · November 14, 2022 at 10:11 pm

[…] classic El Rojo Red Ale. Two other new labels from Griffin Claw were featured in last month’s post – Mr. Bluesky and Norm’s IPA (New name. Who dis?!). We’ll have to see if these […]

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