Welcome to February’s New Michigan Beer Labels!

All of the beer labels featured here are available for the public to view on the Alcohol and Tobacco Tax and Trade Bureau (TTB) website. You can spend your time figuring it out or you can check out our monthly highlights. Check out past beer label posts here.

We always like to note that TTB approved labels are not guaranteed to be on shelves in the immediate future or even at all. Breweries need to have labels ready if they decide a beer is a go for packaging and distribution. There may be a multitude of reasons to release a product or not. We’ve opted to showcase beer labels that we find fun and interesting. The purpose of this post is to start a conversation about what is potentially on the horizon in the Michigan beer scene.

This month’s highlights include labels from Frankenmuth Brewery, Haymarket Beer Co, Jolly Pumpkin Artisan Ales, Lansing Brewing Company, North Peak Brewing Company, Short’s Brewing Company, and Speciation Artisan Ales.

February’s Featured Beer Label

Looks like Short’s Brewing Company is continuing to refresh labels heading into 2024. Prolonged Enjoyment received a slight refresh on this label. In the past “Short’s Brew” was printed on the top center of the label. Now the gray banner of “Short’s Brewing” with a pair of white shorts lines the top. “Prolonged Enjoyment” followed by a description of the beer was formerly found at the feet of the characters in the label. Now it is above the characters and the beer description has been removed. Solid refresh!