Finally! There is a positive spin on beer names being inspired by the COVID-19 global pandemic. Sure, quarantine-esque beer names are clever and cute, but none have had an impact like this.
Enter, All Together, a worldwide beer collaboration started by Other Half Brewing Co out of New York. All Together is a “worldwide collaboration” involving 800+ breweries.
Other Half put together an informative and easy to navigate website for breweries and craft beer enthusiasts to have all their questions answered about this beer and its purpose.
In short, each brewery brewed the same base beer, put their own spin on it, and then split the beer sales into two required categories. The first portion of the sales was to go towards hospitality professionals in the community. The rest should go toward to brewery to “weather this storm” called COVID-19.
Eternity Brewing Company out of Howell, MI decided to make a West Coast IPA for their version of All Together. They used Citra, Simcoe, Cascade, and Mosaic hops, which, was extremely hoppy. I’ve crushed the four-pack I’ve purchased and have thoroughly enjoyed the tropical notes of pineapple. It was a tad bitter but nothing out of the ordinary for a strong West Coast IPA.
One thing that was a little out of the ordinary for Eternity Brewing was a little Easter egg found within the label of the can. All breweries who participate in the All Together project were instructed to use the same design template on the front featuring the circular black and white “All Together” logo. The rest of the can is available for breweries to feature their own art. Eternity threw in a watermark of their new logo, which I thought was a nifty touch for fans of the brewery.
At the time of this review, the state of Michigan has 12 breweries participate in the collaboration. I’m looking forward to sampling the other All Together beers I can get my hands on to see the different styles and to support the Michigan craft beer industry.
Disclaimer: Ed purchased this beer for review.